- IMPLEMENT an ongoing direct mail re-targeting campaign
- GET A LIST of who came to your website from the mailing list and what actions they took.
- MAIL TO UNIQUE VISITORS who came to your website who weren’t on your mailing list.
- NEVER GUESS AGAIN how effective your direct mail campaign was.
Is your mailing really sending customers to your website?
Stop wondering. Add LEADMatch to your campaign strategy.
WOULDN’T YOU LIKE TO KNOW WHO VISITED YOUR WEBSITE AS A RESULT OF YOUR MAILING?
PIPMail3.0 now has an advanced measurement solution able to track and measure the effectiveness of all media, including direct mail.
WHAT IS LEADMATCH?
PIPMail3.0 now has an advanced measurement solution able to track and measure the effectiveness of direct mail. In addition, Direct Mail Re-Targeting gives you the opportunity to mail to website visitors who visited not as a result of your mailing with Direct Mail Re-Targeting.
HOW LEADMATCH WORKS ON YOUR WEBSITE
One pixel to measure all! Our pixel enables data collection and delivery of postal addresses when placed on a webpage.
HOW LEADMATCH WORKS “BEHIND THE SCENES”.
Website visitors are matched back to postal addresses utilizing the newest and most cutting edge technology. This is accomplished through IP address, device IDs, cookies and a 300+ point match based on online activity.
OUR LEAD GENERATION PROGRAM CAPTURES IT ALL
• Measurement and attribution of direct mail
• Building a mailing list of unique website visitors
Yeah, sure it’s a little “Big Brother”, but as marketers, we need this info to better target leads. There’s never been a better way to get true attribution of direct mail by disclosing who came to the website that was on the mailing list!